Last month, Adobe said it was buying search marketing firm Efficient Frontier, but didn't disclose a purchase price. Yesterday, it came clean.
Efficient Frontier, an online performance and social media marketing platform, Status: Acquired by Adobe Systems on November 30, Total Equity.
Efficient Frontier, one of the largest independent digital advertising agencies, found an unlikely buyer: software giant Adobe Systems. What Next For Yahoo? Earlier this month, it bought Auditude, a video ad management and monetization technology firm. The news and features are funded in part by our advertisers. Lowdown: The Story Behind Miller Lite's New Tagline. To support Ad Age and the industry we cover please either:. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, adobe efficient frontier, e-mail, social, video and mobile.